THE GPS MATRIX™
Measure What Matters
The GPS Matrix™ is SearchBoost Local’s framework for evaluating Google Business Profile visibility and performance. It separates how well a profile is optimized from how that profile is performing in real search conditions.
How completely and correctly is your profile optimized?
The Visibility Score measures how completely and correctly your Google Business Profile is set up. It evaluates how easily Google can understand, trust, and display your business.
How is your profile performing in real
search conditions?
The Performance Score measures how well your profile performs in real search conditions. It evaluates three core performance pillars, with a strong emphasis on actual search presence.
Bring Visibility and Performance Together
Your Visibility Score and Performance Score are combined to produce a single Overall SBL Score—the most complete picture of your Google Business Profile strength. Your Overall SBL Score determines your SBL Classification and helps identify where the greatest opportunities for improvement lie.
SBL CLASSIFICATION
Understand Where You Stand
Your SBL Classification puts your Overall SBL Score into context and helps clarify where your profile stands and what the next stage of improvement looks like.
Baseline
Below 50%
The Baseline classification indicates a profile that has substantial opportunities for improvement across its visibility and performance signals.
Positioned
50%-84%
The Positioned classification indicates a profile with meaningful strengths in place, along with opportunities to further improve
visibility and performance.
Elite
85%-100%
The Elite classification indicates a highly developed profile with strong visibility and performance across the factors measured by the GPS Matrix™.
LOCAL VISIBILITY, WITHOUT THE GUESSWORK
SearchBoost Local brings structure, measurement, and strategy to Google Business Profile management—so your local presence is built intentionally, not left to chance.
Disciplined, measurable Google Business Profile strategy for local businesses.
LEGAL / BUSINESS INFORMATION
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